Addison Sandoval

The importance of doing something right—this is at the heart of good messaging. Every person on the planet has a profound idea within them. It's the discovery and execution of that idea that determines if it goes on to become great. Method and messaging are what separates the good enoughs from the great disruptors.

In ancient times, the Romans had a body of core narratives. These were meaningful stories they told about themselves. They helped the Romans define who they were, at least in the ideal; they also helped to explain their past.  These narratives have had a long life, and many of them continue to inspire art and thought.  A core narrative is a fundamental component to every organization.